SEO - Zephyra Studio
Classic Google SEO plus AI search optimisation, not one without the other.
What you get
- Technical audit: indexing, speed, structure and crawl errors, because Google cannot rank what it cannot read properly
- Keyword research focused on purchase-intent queries, not terms that bring traffic without conversion
- On-page work: titles, meta descriptions, heading structure and internal links, so Google and visitors both grasp the page immediately
- Content structured for AI answers - a direct answer at the top of the page, details after, since that is what AI tools cite as a source
- Schema markup where it actually produces visible search features (star ratings, FAQ snippets), not on every page for no reason
- Google Business Profile optimisation for local queries, since a large share of local-service search happens directly through the map, not regular results
Why Zephyra Studio
We do not sell a flat monthly package with no visibility into what was actually done. Every change is measured through Search Console, and you see exactly what changed and what effect it had - including when a change does not move the needle, because that happens too and we do not hide it. It also means we do not stick to the same tactic if it stops working - if Google changes its algorithm or the competition shifts, we adjust the approach instead of repeating the same report month after month. For example, if after three months we see a group of pages is not growing despite optimisation, we say so plainly and propose a different direction - a topic change, a different content structure, or shifting focus to terms where the competition is more realistic for your site's size. The same principle applies to budget: if the monthly workload drops because the technical work is already done, that is reflected in the price, we do not charge the same amount regardless of the actual scope of work.
When this is not the right fit
If your site is brand new with no pages indexed yet, it needs baseline technical setup first (see 'Website development') before SEO has anything to optimise. Also, if you are looking for a guaranteed first-place ranking for a specific keyword by a specific deadline, nobody serious can promise that - if someone offers it, they are likely using risky tactics that can get the site penalised by Google. Likewise, if your budget is very small and you expect results within a couple of weeks, that money is more realistically spent on paid advertising (Google Ads) for immediate visibility, while SEO is built in parallel as a longer-term investment that reduces reliance on paid clicks over time.
How we work
We analyse the site's current state and competitors to see where you stand against pages already ranking well
We build a priority list - what moves the needle first, instead of doing everything at once with no order
We carry out technical fixes (speed, indexing, crawl errors) which are often a precondition for anything else to help at all
We optimise existing pages and write new ones where they are missing, focused on queries that actually bring enquiries
We measure results through Search Console every month and adjust the approach based on real data, not assumptions
Related services
Industries we do this for most
Price and timeline
What drives the price:
- Site size and how many pages need work - a bigger site usually means a longer first round of technical fixes
- How competitive the niche and market you operate in are
- Whether entirely new content has to be written or existing content is being worked on
- One-off optimisation versus ongoing monthly work
Frequently asked questions
SEO means being found when someone searches for the service you offer. We do classic Google optimisation alongside AI search optimisation (ChatGPT, Perplexity, Google AI Overviews) - one foundation, two channels that increasingly share the same signals.