Skip to content

Technical SEO - Zephyra Studio

What is Technical SEO and who is it for

Technical SEO is the discipline of making your website readable and trustworthy to search engine crawlers before any content or keyword work matters. It covers the machinery most visitors never see: how fast pages load, whether Google can render your JavaScript, whether your sitemap and robots.txt point crawlers in the right direction, whether HTTPS is enforced site-wide, whether duplicate URLs compete against each other, and how your pages behave on a phone. When those foundations are broken, rankings leak away quietly, no matter how well written the copy is.

This service is for site owners whose content is already decent but whose traffic does not reflect it. Typical cases: a site that ranks on brand terms only, pages that appear in Google but with the wrong title or snippet, products that stay unindexed after a platform migration, or a redesign that dropped organic traffic. It matters most for e-commerce stores, large service sites, and any business that has changed CMS, domain, or URL structure in the past year. If you want content and link work on top of the technical layer, see our broader SEO services instead.

Advantages of Technical SEO compared with alternatives

The alternative most site owners consider is throwing more content or backlinks at the problem first, or simply buying ads to compensate. Technical SEO is different because it removes the ceiling those tactics hit. If Google cannot crawl a category page or renders your menu only after JavaScript executes, a new blog post will not fix it. Paid traffic also stops the moment you stop paying, while indexing and speed fixes keep working for years.

Compared with local SEO or ongoing content SEO, this is a one-time diagnostic and repair engagement rather than a monthly retainer. That makes it the natural first step before any of those other services: spending on content without fixing crawl and indexation is paying to fill a bucket with a hole in it. If your problem is visibility within a specific city rather than the site's technical health, our local SEO service is the better fit.

How we work with Technical SEO

We start with a crawl of the live site plus a look at Google Search Console and server logs where available, then check the areas that produce most of the real-world damage: indexation of important pages, crawlability of navigation and filters, render behavior, Core Web Vitals on key templates, canonical and hreflang consistency, HTTPS and redirect chains, sitemaps and robots rules, and structured data. Deliverables are a prioritized fix list grouped by impact and effort, not a raw tool dump. We then implement the fixes on the codebase, since integration and backend work is verifiable and within scope, and re-crawl to confirm each issue is actually resolved. On current timelines, smaller and medium sites are typically handled within 2-3 weeks, with two rounds of revisions built in. One founder works with you directly and answers inquiries within 24-48h.

Price overview

Price depends on the size and complexity of the site: the number of templates, the platform, whether there is a multilingual setup, and how many issues the audit uncovers. Because of that we do not publish a fixed number here. For an accurate figure, use our price calculator or send us a short description of the site and we will follow up with a concrete quote.

Frequently asked questions

Technical SEO is the part of optimization that fixes how search engines crawl, render, and index your site. It covers site speed, mobile usability, structured data, sitemaps, robots rules, HTTPS, and clean URL structure. Without it, even the best content can stay invisible in Google.

The audit and the fixes it uncovers are a one-time project. What matters afterward is that new pages, plugins, or redesigns do not reintroduce the same problems, so most clients return for a light re-check whenever the site changes significantly.

Want to talk through your project?

Send a quick message or reach us on WhatsApp, no obligation. We will tell you honestly what you need and what you do not. If a website is not the answer to your problem, we will say that too.

Calculate your project price

No obligation. Reply within 24-48h.