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Zephyra Studio

Digital marketing glossary - Zephyra Studio

When someone in a meeting mentions "crawl budget" or a "lookalike audience", it does not mean anyone is hiding something behind jargon, this glossary exists precisely to explain those terms simply, one at a time. Every term below has its own short, standalone article, this page is just the map that keeps them all in one place.

SEO terms

The terms that come up most often when talking about a site's visibility in Google search.

What SEO is and why it matters for a small businessWhat is a backlink and why it matters for SEOWhat is a meta description and how to write a good oneWhat is crawl budget and when to pay attention to itWhat is duplicate content and how to fix itWhat is image alt text and why it is not just for accessibilityWhat is a canonical tag and when to use itWhat is a featured snippet and how to get oneWhat is E-E-A-T and how it affects rankingsWhat are long-tail keywords and why they bring better enquiriesWhat is bounce rate and why a high one is not always badWhat is CTR and how to improve it in Google resultsWhat is organic traffic and how to measure itWhat is indexing and why a page is missing from GoogleWhat is sitemap.xml and how to set it up correctly

Marketing terms

Terms related to advertising, email and moving contacts toward a sale.

What is Facebook Pixel and how is it usedWhat is a UTM parameter and how is it used in practiceWhat is remarketing and when does it actually pay offWhat is a lookalike audience and how is it usedWhat is a conversion in marketing and which actions countWhat is a landing page and when do you need oneWhat is a lead magnet and how to build a useful oneWhat is email automation and where it helps a small businessWhat is a CRM and does a small business really need oneWhat is marketing automation and what it realistically covers

Tools and measurement

Terms related to tracking and the technical tools behind analytics.

What is Google Tag Manager and why use itWhat is server-side tracking and when does it make senseWhat is cookieless tracking and how to measure without cookiesWhat is Google Ads Quality Score and how it affects costWhat a headless CMS is, explained simply

Source

Google Search Central: SEO starter guide

Key takeaways

  • 30 terms explained individually, grouped into SEO, marketing, and tools/measurement.
  • Every term has its own short, standalone article, this page is just the map connecting them.
  • The glossary grows as new terms are written, this page gets updated every time.

Conclusion

If the term you're looking for is not here, we probably have not written it yet, the glossary grows gradually as new terms are added from the SEO and marketing clusters.

Frequently asked questions

When someone in a meeting mentions "crawl budget" or a "lookalike audience", it does not mean anyone is hiding something behind jargon, this glossary exists precisely to explain those terms simply, one at a time. Every term below has its own short, standalone article, this page is just the map that keeps them all in one place.

Just link to them, every term has its own standalone article with a full explanation, examples and common questions. This page is a map, not a replacement for those articles.

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