Product data management - Zephyra Studio
Time saved through automation, not manual data entry.
What you get
- Product entry with images, descriptions, prices and variants (size, colour, etc.), ready to sell from day one
- Automatic sync with your supplier or ERP system where one exists, so prices and stock are not retyped by hand
- Bulk import from a CSV/XML file or via API, no row-by-row manual typing, even when the source file is messy
- SEO optimisation of product titles and descriptions so they get found in search, not just the manufacturer's copy-pasted description
- Product feed for Google Shopping and Meta (Facebook/Instagram) advertising, ready in the format those platforms require
- Regular price and stock-level updates, so the catalogue never shows 'in stock' for a product that is gone
Why Zephyra Studio
We do not bill by the hour of manual typing - the goal is that after initial setup, as little human effort as possible is needed for every future update. If your supplier already has a feed or API, we use it instead of re-entering the same data by hand. For example, if a supplier sends an XML feed with updated prices every day, we connect directly to that feed instead of someone manually retyping numbers into an admin panel - manual retyping errors are a common cause of wrong prices on a site. The same principle applies to product photos: if the supplier already has good-quality images, we use those instead of asking for a reshoot for no reason.
When this is not the right fit
If you only have a few dozen products that rarely change, manual entry through the platform's standard admin panel (WooCommerce, Shopify) is probably faster and cheaper than setting up automation - automation pays off once the product count or the frequency of changes gets large enough that manual work becomes a real time cost.
How we work
We check the data source - supplier, existing site, Excel file - and assess how clean it is
We map fields (name, price, category, attributes) to your store's structure, with rules for cases where data is missing
We run the first import and check accuracy on a sample of products before releasing the full catalogue
We set up automatic sync if the source supports it, with a clear plan for what happens if a sync fails
We publish the full catalogue live and monitor the first weeks to catch any irregularities
Related services
Price and timeline
What drives the price:
- Number of products and variants to enter
- Format of the source data - a clean feed versus a messy Excel file that needs cleaning
- Whether ongoing sync is needed or this is a one-off import
- Number of languages and markets the products are translated and localised for
Frequently asked questions
Product data entry and management means your online store has current, accurate and SEO-optimised product listings without you or your team typing every entry by hand. We connect your catalogue to your supplier or existing database and automate what would otherwise be manual, hour after hour.