Conversion Rate Optimisation - Zephyra Studio

What conversion optimisation is and who it's for

Conversion rate optimisation (CRO) uses data about visitor behaviour to identify why they aren't doing what you want - not buying, not leaving contact details, not signing up for a newsletter. It isn't rearranging buttons by feel; every change is based on real data: where visitors go, where they hesitate, where they leave the site, what they click and what they ignore.

This service is for anyone who already has a site or online store with regular traffic (organic or paid) and wants to increase sales or enquiries without adding new ad budget. It's especially valuable for e-commerce, SaaS companies, agencies and any business where every conversion is directly tied to revenue. In essence, it's a way to extract more value from your existing traffic, often at a lower cost per action than acquiring new visitors.

Advantages compared to alternatives

Compared to the neighbouring analytics service focused on setting up tools and reporting, conversion optimisation goes a step further: we don't just measure, we act. Where analytics tells you cart abandonment is 70%, conversion optimisation investigates why and fixes it - maybe the form is too long, maybe delivery costs appear too late, maybe the buy button isn't visible on mobile.

The alternative often means investing in more ads or SEO to bring in more visitors, but that's a more expensive path that doesn't solve the underlying problem: if the site doesn't convert well, new traffic just increases the loss. Done properly, conversion optimisation has a lasting, multiplying effect - every subsequent channel bringing in visitors (Google, Instagram, email) becomes more profitable. Unlike a full site redesign, which is risky and expensive, CRO works through small, tested changes that don't put existing results at risk.

How we work on conversion optimisation

We start by analysing existing data - setting up or connecting Google Analytics 4, Meta Pixel and heatmap tools (like Hotjar or Microsoft Clarity) to see how visitors actually behave. Stefan then does an in-depth analysis of the user journey personally, identifying critical points where visitors drop off and prioritising changes by potential revenue impact.

We then form hypotheses and run A/B tests, where visitors randomly see the original or the changed version of a page. Changes can be simple (button text, colour, form position) or more complex (a new product page structure, a simplified checkout). One person works directly with you through the whole process, ensuring consistency and fast communication, remotely, with regular reports on test results and two rounds of revisions included before recommendations are finalised.

Approximate price

The price depends on the size of your site, the number of pages to analyse, traffic volume and how many tests you want run under the agreement. The exact figure is formed through a short conversation or our pricing calculator, where we define scope and expected results together.