Heatmaps and Session Recordings - Zephyra Studio

What heatmaps and session recordings are and who they're for

Heatmaps are visual representations of how users behave on your site: where they click, how far they scroll, what they look at and what they ignore. Session recordings are animated playbacks of real user sessions - you see exactly what a visitor did, where they hesitated, where they left the page. This service is for site owners who want to understand why visitors aren't taking the action they want: not filling in a contact form, not buying, not leaving their details.

Our angle is practical: we don't just install a tool (like Hotjar, Microsoft Clarity or Crazy Egg) and leave you to interpret the data yourself. Our work starts where the tool stops - we analyse the collected data, identify UX problems, and give concrete, prioritised recommendations for changes that directly affect conversion. This makes the most sense once you already have traffic (say, through Google Ads or organic search) but conversions aren't matching expectations.

Advantages compared to standard analytics

Google Analytics tells you WHAT is happening: how many people came, which page they visited, where they left. Heatmaps and session recordings answer WHY. For example, Analytics tells you 70% of visitors leave before scrolling. A heatmap shows the main call to action is below the fold, meaning most people never see it. A session recording reveals users trying to click something that isn't clickable, or a form that looks like an ad and gets ignored.

Compared to A/B testing (which we also offer as part of CRO), heatmaps and recordings are the step before: they help you form hypotheses you can then test. While tools like Microsoft Clarity are free, the value of our service is in the analysis and the action-ready recommendations - without that, the data stays raw numbers. We're especially useful before a redesign: session recordings show which parts users actually use, preventing budget being spent on changes that don't move the needle.

How we work on heatmaps and session recordings

We start with a short conversation about your goals (what counts as a conversion for you: an order, an enquiry, a newsletter signup). We then install the tracking tool - technically feasible on any site, whether WordPress, Shopify, React or any other technology, integrated with your consent and respecting GDPR rules. We collect data over 2-3 weeks (longer if traffic is low), then do a detailed analysis: identifying behaviour patterns, finding friction points, and compiling a report with prioritised recommendations, each with an expected impact on conversion and implementation difficulty.

By agreement, we can also implement the recommended changes ourselves, since building sites is our core work, so recommendations don't stay unused on paper.

Approximate price

The price depends on the scope of the site (how many pages you want tracked), traffic volume and the depth of analysis needed. Since every project has specific goals, you get the exact figure through our calculator or a short conversation - we never publish a fixed price. Data analysis and the recommendations report are included in the base package; implementing changes is quoted separately.