How is my ad spend separate from your fee?

Your ad budget goes directly to Meta based on what you set, and our management fee is quoted separately based on the work involved, not as a percentage of spend.

Can Instagram ads target people who already visited my site?

Yes, retargeting people who've already shown interest (visited your site, engaged with a previous post) is one of the most effective uses of Instagram advertising, and we set this up as part of the campaign structure.

Instagram Advertising - Zephyra Studio

Quick answer

Instagram advertising runs targeted paid campaigns across feed, stories and reels through Meta's ad platform, reaching audiences by interest, behaviour and demographics rather than just organic followers. It suits visually-driven brands wanting fast, targeted reach beyond their existing audience.

What Instagram advertising is and who it's for

Instagram advertising runs paid campaigns through Meta's ad platform (the same system behind Facebook ads), showing up in feed, stories and reels to audiences targeted by interest, behaviour, location and demographics, not just people already following your account. It's a fundamentally different reach mechanism from organic posting, which only reaches existing followers and whoever the algorithm chooses to show it to.

It's for visually-driven brands and businesses with a genuinely visual product or service (fashion, food, design, travel, beauty, home goods) where a strong image or short video does real persuasive work, and for any business wanting to reach a specific new audience beyond their current follower base quickly.

Advantages compared to alternatives

Compared to organic Instagram posting alone, advertising reaches people who don't follow you yet, targeted specifically by the audience characteristics that matter for your business, rather than depending entirely on the algorithm's organic reach to existing followers.

Compared to Google Ads, Instagram reaches people based on interest and demographics rather than active search intent, which suits products people don't yet know they want, while Google Ads suits capturing people already searching for a solution.

How we work on Instagram advertising

We define your target audience by interest, behaviour and demographics, then design ad creative (image, carousel or short video) suited to how people actually consume feed and stories content, not a repurposed print ad. We set up conversion tracking so results are measured against actual enquiries or sales, not just likes and reach.

We test different creative and audience combinations, then reallocate budget toward what's actually converting, reporting back in plain terms on what was spent and what it produced.

Approximate price

Our management fee is separate from your ad spend, which goes directly to Meta. The price depends on how much creative work is needed and campaign complexity - get an exact estimate through our calculator or a short conversation.

Frequently asked questions

Good creative genuinely matters more on Instagram than on most other ad channels, since the format is inherently visual - we can advise on what to shoot or work with existing material, but quality here does affect performance more than on a text-based channel.

Want to talk through your project?

Send a quick message or reach us on WhatsApp, no obligation. We will tell you honestly what you need and what you do not. If a website is not the answer to your problem, we will say that too.

Calculate your project price

No obligation. Reply within 24-48h.