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Redesign ROI calculator

Enter monthly traffic, conversion rate and average order value. The calculator shows a conservative gain estimate with every assumption stated clearly.

How to read the result

The estimate is based on conservative assumptions about how much a redesign and a faster site can realistically lift conversion. It is a planning range, not a promise of results.

If the estimated gain is small, the calculator shows that too - a redesign is not always the best investment, and an honest answer is part of the service.

Frequently asked questions

Enter monthly traffic, conversion rate and average order value. The calculator shows a conservative gain estimate with every assumption stated clearly.

From public studies on the impact of speed and UX on conversion, taken at the lower end of the range - deliberately conservative.

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